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Business Newsletter - January 2007
18,640 Visitors in Our First Full Year 2005
37,128 Visitors in Our Second Full Year 2006
The community website and business directory for postal district LS25
Garforth, Kippax, Aberford, Micklefield, Sherburn, South Milford, Hillam,
Monk Fryston, Burton Salmon, Newthorpe, Peckfield, Biggin
Goinlocal.co.uk, the community website and local business directory for postal district LS25, is now over two years old. In that time it has grown its readership from zero to over 4000 households a month. A monumental achievement when you consider that our website is only promoted in LS25 and only uses search engine keywords relevant to the communities making up this postal district. Our website is packed with useful local information, telling you everything you want to know about LS25 and what is going on there, whilst at the same time letting you quickly reach the internet via a built in Google browser and links to the most popular websites. So make it your homepage, a meaningful gateway to the internet, and go in local.
Visitor Statistics
In our first full year 2005 we had 18,640 visitors to our site. In our second year 2006 this has grown to 37,128. In the last 6 months nearly 20 thousand households have visited our website. In December 2006 alone we had 4,423 visitors. If this level of support continues we will attract over 50 thousand visitors in year three.
Why do people visit our website?
Many people have, at the click of a button, made goinlocal their permanent homepage or simply added it to their favourites list. The news, events, ads and business listings are all local. The news pages are updated as and when local news happens. The event listings are up to date and for local events. The job vacancies are for local shops, factories and offices.
The site is interactive. People write to our letters page with views about local issues. They recommend local businesses, qualifying them to appear on our ‘Recommended’ list. They submit local news and events information for inclusion on the website. They list new clubs and societies or update the details of existing ones. Local community leaders regularly write for the website, giving their views on the issues that matter to the community.
In addition the site is packed with useful information - local telephone numbers, popular websites, links to local websites, timetables, maps, weather reports, puzzles, how to contact your MP or councillor, in fact everything local and more…..
Local businesses– Why should this website be important to you?
Well there were over 4,400 good reasons in December. Local people, your potential customers, are visiting this website in ever growing numbers to see what’s going on. If your business is not listed here how will they know about the excellent service you are offering?
- Do you have your own website? Have you spent hundreds of pounds on it and then found that people don’t even know you’ve got one? The secret of a successful website is to tell your customers you have one. You can do this by linking your website to goinlocal so that your potential, local customers can easily find it . Over 37 thousand of your potential customers would have seen the link to your website if you had advertised with goinlocal in 2006.
- If you don’t have your own website the next best way to promote your business to the people of LS25 is with a TraderPage. This is a single page website, hosted by goinlocal on your behalf. On it you can list all the details about your business that local people want to see – where you are located, when you are open, how you can be contacted, what you specialise in, how experienced you are - all in a single, full colour page available to view 24 hours a day, seven days a week, 365 days a year
Our graphic designers will create a Traderpage for you at an amazing value-for-money price. Here are a few examples A B
Are you running a ‘one off’ promotion to attract customers to your shop? Advertise it on our Offers page for up to 3 months. Don’t rely on passing trade to read that small notice in the corner of your shop window. Don’t place an ad in the local press and expect people to remember it for 3 months.
- Place an ad in the Offers section of goinlocal - reach out to your local customers in their own homes, continuously for up to 3 months for a small fee. If you also have a TraderPage, you receive a discount on this price
Goinlocal is a community website, full of local information that your customers look at and find useful. It is so much more than a business directory built from a purchased list of names and addresses, it has ‘added value’. It is regularly updated and it is promoted to the community via local advertising, popular browsers and links from other local websites. If your customer has access to a computer he is likely to visit goinlocal.co.uk again and again
Who looks at websites anyway?
- 60% of the population are on line.
- Nearly 36 million people in the UK accessed the internet in 2005 and this number grows every year.
- 13.1 million households in the UK (55%) have Internet at home, compared with 2.2 million (9%) in 1998.
- 60% of the adult population (aged 15+) in Great Britain used the Internet in September 2005.
- Research carried out in November 2005, showed that 26.5 million people (half the UK population) used the internet during that month, compared to 23.4 million people in November 2004.
- Most common use of the Internet is e-mail (85%) then goods or services (82%).
- Internet Sales in 2003 rose to £39.5 billion, doubling from £19 billion in 2002.
These statistics grow dramatically every year. Can you afford not to be on the internet?
LS25 is a prosperous area and is likely to have a greater percentage of internet users than the UK average. So a significant number of your LS25 customers will see the goinlocal website regularly, as will many potential customers in surrounding districts.
Take a look round www.goinlocal.co.uk today and see why so many people visit it.
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